AK MC cream cotton perfect summer jeans

Alexander Kraft’s quest to create the perfect pair of jeans was motivated by his frustration with the offerings available on the market. While there are countless models available, quite often the choices are extreme: either they consist of high-end “designer jeans” that cost a small fortune and boast lots of useless design gadgets, or they are cheap fast fashion items, made in sweatshops at the other end of the world from inferior denim and under horrific conditions. Many jeans nowadays seem to have more holes than cloth, and it is probably best to politely gloss over super skinny jeans that require shoe horns to get in, or Seinfeld-era inspired dad jeans that make even super models and athletes look… highly unflattering!