FINELY KRAFT(ED) » is neither a catalogue nor a magazine – it is what Alexander Kraft calls « A Gentleman’ Scrapbook ».
Many of Alexander Kraft’s followers and clients had expressed a wish to get a more intimate, off-line glimpse into his personal universe and the real-world lifestyle that is the inspiration for the “Alexander Kraft Monte Carlo Collection ».
In response, Kraft put together an inspirational scrapbook, reuniting on 76 pages hundreds of beautiful images that speak for themselves and show different aspects of his life – ranging from his homes & their interiors to cars, watches, books, cigars, drinks, and many other passions including, naturally, clothes – supplemented by short, personal notes.
FINELY KRAFT(ED) is a beautiful, high-end publication, printed on extra – heavy paper in (comparatively) large format, making it a « mini – coffee table book in disguise » that will be published bi-annually.
FINELY KRAFT(ED) can be purchased as a stand-alone item via the AlexanderKraft.com website; however, it will be offered as a FREE gift to all clients who order garments via AlexanderKraft.com, as a little « Thank you » for their loyalty!
